If you run a small business and mobile advertising isn’t a sizable component of your overall marketing strategy, you’re likely ignoring significant income potential.
According to a study by advertising consulting agency Borrell Associates, of 1,300 small-business owners, 72 percent planned to boost or maintain their mobile-ad spending this year. Of those, 65 percent expected to increase such spending by up to 30 percent.
With the near ubiquity of mobile Internet connectivity and a rapidly improving online shopping experience for mobile-device users, it’s clear there’s a major shift underway in how consumers choose to conduct their purchasing.
The small businesses that ride the crest of this new wave will put themselves in position to drastically increase their brands’ reach and gain new revenue streams.
But how do you go about properly implementing mobile advertising?
The article “5 Crucial Mobile Advertising Tactics For Small Businesses,” courtesy of openforum.com, provides helpful suggestions you can use today to open your storefront to countless new customers.
The entire article is worth reading, but one tip, “Think Local With Your Keywords,” is particularly noteworthy because of its simplicity and potential impact:
“Perhaps one of the simplest and most cost-effective ways to benefit from mobile advertising is to ‘not advertise’ at all and use local mobile searches as your form of organic advertising instead.
As smartphone users increasingly use GPS and apps like Google Maps, along with search terms to find local services and businesses, being optimized for these types of searches can benefit your physical foot traffic exponentially.
To give you an idea of how important local mobile search is to your business, consider these statistics:
- Mobile searches for restaurants led to a 90 percent conversion rate, with 64 percent visiting within an hour of the search.
- 74 percent of mobile users used their phones to get ‘real-time location-based information’ directions, up from 55 percent the previous year, according to the Pew Research Center.
- Mobile search will generate 27.8 billion more queries than desktop search by 2015.”
Powerful stuff, to be sure.