December 6th, 2013
[The following was originally posted on the Real Business at Xerox blog.]
Social media helps us share our story, one follower at a time.
By Erin Isselmann, director, Global Social Marketing, Xerox
If you followed Xerox on your favorite social media account during the last few weeks, you might be our millionth follower. We had no balloons, confetti, or marching bands to commemorate this achievement, and we really don’t know who you are. But we appreciate you, and the 999,999 other followers who came before you.
Let us celebrate this moment – all one million (and more!) of us. One million followers does not seem like a big deal to everyone — we are far behind Katy Perry’s 47 million Twitter fans – but we recognize that our one million followers help us share our story. Our company has transformed, and we use our social media channels (and our followers around the world) to spread the word about the company we are today – one that is services-led and technology driven.
We fully understand that it’s people who follow us, and we like to think of ourselves as a business-to-people company. We’re connecting with decision makers at various businesses and government entities; the researchers who engage with our labs for knowledge and insight; the buyers who check our capabilities, services, and products against the competition; employees and retirees who want to keep in touch. And a few competitors who keep tabs on us. (Welcome aboard, folks!)
Thank you to all of our followers, from the very first to the most recent. We’re listening and learning from you each day.
On to two million!
December 2nd, 2013
In awarding the Phaser 3610/DN four out of five stars, the reviewer called attention to the printer’s standard 150-sheet multipurpose tray, 550-sheet paper tray, the ability to add up to three additional 550-sheet trays, and standard duplexing.
“The Xerox Phaser 3610/DN monochrome laser printer’s balance of speed, output quality, and paper handling can be a good fit for a small to mid-size office with heavy-duty print needs,” according to the review.
November 6th, 2013
A recently posted YouTube video provides a nice overview of the many productivity advantages delivered by the just-launched Phaser 3610 printer and WorkCentre 3615 multifunction printer.
October 31st, 2013
Forgive me for stating the obvious, but it’s often challenging for small businesses to justify investing the time, effort and funds necessary to properly implement a social marketing strategy unless they reap measurable bottom-line results.
While the primary aim of your social marketing efforts should be to build and solidify brand awareness, that’s not to say there aren’t immediately available sales opportunities waiting for you. You just have to know where to look and how best to capitalize on them before one of your competitors beats you to it.
In this article courtesy of huffingtonpost.com, the author does a fantastic job of providing actionable suggestions for how you can start using social media to begin capturing promising sales leads today.
One of the key takeaways from the piece is that you need to take advantage of social media’s available “listening” tools to learn what potential customers are asking for.
From the article: “Using the search function on platforms like Twitter, G+ and Pinterest allows you reach customers that are of the utmost relevance to your brand in the ultimate context. People are literally announcing to the world that they need your product and no one is answering them. Social listening should be thought of as an extension of customer service. Even if these customers aren’t talking directly to you, they are talking, and talking in a place where it’s culturally acceptable for you to join the conversation.”
In short, listen for sales opportunities in the context of customer support issues and directly communicated buying intentions. Then respond with marketing messages that address those potential customers’ specific pain points or purchase considerations.
Don’t copy-and-paste the same boilerplate sales pitch. Taylor your messages to the individuals and their uniquely stated expectations. Social media allows you to be nimble in that regard without sacrificing your company’s overarching brand-building strategy.
October 29th, 2013
From the article: “The WorkCentre 3615 has an almost identical speed ratio to the Phaser 3610, averaging 45 ppm for single sheets and 24 ppm for duplex, which are some of the fastest rates in this class. Graphics and images manage to avoid the exaggeratedly dark tones that bedevil many MFPs of this type and scanned images – which are saved as JPEGs, TIFFs and PDFs to PC folders, network files or USB memory sticks – retain authentic colours and vibrancy.”
October 22nd, 2013
Today marks the 75th anniversary of the invention of Xerography, the technology that launched the Xerox Corporation.
On the Real Business at Xerox blog, Renee Heiser, vice president, Corporate and Employee Communications, published a very thoughtful piece that provides insight into the man behind the Xerography vision, Chester Carlson.
You’ll also find the “75 Years in 75 Seconds” video, which, as the title implies, provides a quick chronology of the products and events that over the past 75 years contributed to making Xerox what it is today.
It’s an exciting day for all of us who work for this great company, and for the countless others who have benefited from the many life-changing Xerox innovations throughout the years–and who will continue to do so for years to come.
October 17th, 2013
The reviewer calls attention to the printer’s 40 ppm output speed, standard 550-sheet paper capacity (expandable to 2,350 sheets), and impressive image quality.
“Created for small to medium size offices that are less concerned with whistles and bells than keeping the pistons pumping, this is a solid and efficient workhorse for the workplace,” according to the article.