November 6th, 2013
A recently posted YouTube video provides a nice overview of the many productivity advantages delivered by the just-launched Phaser 3610 printer and WorkCentre 3615 multifunction printer.
October 22nd, 2013
Today marks the 75th anniversary of the invention of Xerography, the technology that launched the Xerox Corporation.
On the Real Business at Xerox blog, Renee Heiser, vice president, Corporate and Employee Communications, published a very thoughtful piece that provides insight into the man behind the Xerography vision, Chester Carlson.
You’ll also find the “75 Years in 75 Seconds” video, which, as the title implies, provides a quick chronology of the products and events that over the past 75 years contributed to making Xerox what it is today.
It’s an exciting day for all of us who work for this great company, and for the countless others who have benefited from the many life-changing Xerox innovations throughout the years–and who will continue to do so for years to come.
September 19th, 2013
Our professional lives are complicated enough. The technology we rely on at the workplace should be there to add simplicity, not more layers of complexity.
Which is exactly why we developed Xerox Extensible Interface Platform (EIP).
EIP is a software platform inside many Xerox MFPs that allows independent software vendors and developers to easily create personalized and customized document management solutions you access right from the MFP touch screen.
The benefits of EIP are many. But its most basic, and most important, benefit is the delivery of true, meaningful simplicity across countless office processes you rely on regularly. And when time-consuming tasks meet innovative simplicity, you suddenly gain more time to focus on what you do best—your real work.
You can visit the EIP section of Xerox.com to read a lot more about the specific benefits and capabilities EIP offers.
But for now, we’d like to share a great example of EIP in action, courtesy of the East Rochester (NY) Union Free School District. In this case study you’ll see how, by purchasing a fleet of Xerox EIP-enabled MFPs, the school district successfully created a more centralized, cost-effective and productive print environment with greater focus on simplified processes through electronic versus hard-copy workflows.
Also, to help you better understand the countless ways in which Xerox EIP helps professionals in every industry gain more time to focus on what they do best, we encourage you to watch our new video, “Xerox EIP Smart Technology.”
Thanks for reading, and stay tuned for future EIP success stories.
September 10th, 2013
By James Dunn, Product Marketing Manager, Xerox
The answer is people. But you already knew that.
They’re the professional, quirky, funny, diligent, focused, thoughtful, talented, experienced, passionate, respectable people you could never repay for the generosity they show in choosing to work for your cause, your passion, your family—your business.
For some, their contribution will represent only a window in their life’s work, and for a few, it will be their life’s work to ultimately help make you more successful.
If you missed national employee day this past March (1st), start planning for next year and put a reminder on your calendar. Here are a few tips from Mathew Swyers over at Inc.com on how to celebrate.
I also encourage you to make a point of letting someone know you appreciate them today, right now, then come back and read below for an exciting announcement.
I am personally very fortunate to work with a small team of industry and technology experts to create and bring new products to market. They solve simple problems with the same grace and attention to detail as they do in solving the really difficult ones, and I enjoy working with all of them. I say thank you to the team, for all they do.
Today Xerox is announcing the new Phaser 3610 black-and-white printer and the WorkCentre 3615 black-and-white multifunction printer (MFP). Two fantastic products that we are very excited about, and we are confident your customers and your businesses will benefit greatly from our work.
These new products are made for workteams of up to 10 users. They are high-performance devices that are expandable to fit current and future needs, and deliver professional-quality results. The MFP (capable of print, copy, scan, fax, and email) is a true multitasking device, allowing you to program your next job while another is processing, ultimately saving time—something all businesses and employees alike can appreciate. Finally, both devices have Secure Print technology built into every configuration, a great feature that helps ensure your information is kept safe. You simply will not find a more capable device for the price.
Visit the product pages on Xerox.com to learn more about the new Phaser 3610 and WorkCentre 3615 and their numerous productivity-enhancing benefits, visit Xerox.com or speak directly with your Xerox sales representative.
If by chance your business ends up with one or both of these products, let us know what you think by coming back and filling out a product review.
I look forward to hearing from you.
August 21st, 2013
In my most recent post, I shared a checklist of actions every small-business owner should take to ensure their company’s website consistently achieves a higher search-results ranking.
Each of the points of emphasis in the piece addressed something you might have been doing incorrectly, i.e., “Content Optimization No-Nos,” as the article’s titled.
So, as a follow-up I’d like share three tips you can use to further bolster your website’s prominence without worrying too much about Google’s all-too-frequent search algorithm updates.
Once again, the advice comes courtesy of Search Engine Watch, whose article, “3 Sustainable SEO Tips: Why Recover From Google Updates? Don’t Get Hit!”, provides simple bits of guidance any small-business owner can implement to give their online presence a continuous boost.
The three tips from the Search Engine Watch article:
1) Focus On Your Branding, Not Your Ranking
2) Give Users a Good Experience
3) Preserve Your URLs
It’s likely that many of you already adhere to those points of emphasis. But for those who don’t, I think you’ll find tremendous value in reading the article and taking action to improve your companies’ chances at earning not only higher search-result rankings, but the increased business that’s likely to follow.
August 14th, 2013
For modern marketers, content is king.
But that simple mantra carries with it numerous considerations—and potential pitfalls—when the goal is to deliver content that’s not only relevant to your audience, but that also displays prominently in online search results.
After all, producing great content means little if your search-optimization strategy fails to yield viewers.
That’s especially true for small businesses, who face the challenge of having to promote their content against large, well-established competitors, who often enjoy a search-result advantage simply because of the “trust” that’s inherent in their big-brand status.
There was a time when content marketers could achieve prominent search rankings by simply focusing on keyword density, i.e., populating a given piece of content with as many relevant keywords as possible—often to the detriment of the piece’s overall quality.
But just as the algorithms that determine search results continue to evolve, so must your content-optimization tactics.
To that end, I found an article from the Content Marketing Institute, “Optimizing Website Content: How to Fix What You’re Doing Wrong,” to be quite insightful.
From the piece:
“Currently, search engines are more focused on providing the best website content overall to searchers, and they are taking much more than keyword density and word count into consideration.
“As a result, website content optimization involves more than just inserting a specific keyword a certain number of times per page. Now, it is all about providing well-written, organized, useful, relevant, social-ready content for website users while optimizing the right elements.”
The article provides a laundry list of red flags to look for when retooling your optimization best practices, and offers helpful suggestions for how to align your efforts with the ways in which search engines currently prioritize online content.
July 23rd, 2013
This Thursday, 7/25 at 11 a.m. Pacific time, experts from security-industry leader McAfee will host a Twitter chat to discuss today’s security-threat landscape regarding embedded devices in the office.
This year’s launch of the Xerox ConnectKey lineup of printers and MFPs showcases our partnership with McAfee that provides embedded security and advanced whitelisting technology as part of the McAfee security offering.
The upcoming Twitter chat is a great opportunity for our readers because, even today, many businesses and IT professionals lack the information necessary to ensure embedded devices such as printers and MFPs—and the business-critical data they contain—are effectively safeguarded against malicious, Internet-based threats.
The McAfee Twitter chat will address various security-related topics, including:
- Examples of embedded devices that may be overlooked with regard to security.
- Common embedded-device security gaps, and those most critical to address promptly.
- Barriers to achieving tighter embedded-device security adherence.
- Embedded-device security best practices.
This is a great opportunity for those interested in or responsible for business-data security to learn from top industry experts, who look forward to answering your questions.
Visit the McAfee Business page on Twitter to join the conversation this Thursday, 7/25, at 11 a.m. Pacific time.