Xerox is Dreaming with Gene Marks and SMBs
David Bates, Vice President, Marketing and eCommerce, Xerox North American Resellers
When I visit small companies, both as a Xerox executive as well as an individual customer, I am always struck by the constant pressures, dynamic environment, and multiple tasks that owners and managers have to deal with. Although we think technology makes most things easier, it also adds layers of complexity that take attention away from why they got into business in the first place. Therefore, next week, I am excited to bring together SMB leaders in Philadelphia to discuss and tackle the common pain points when it comes to technology.
Our “SMB Dreaming Discussion with Gene Marks” includes participants from businesses ranging from less than 30 employees to more than 300. It’s a diverse group with company expertise in manufacturing, information technology, advertising and more. Gene Marks, small business owner, best-selling author and contributor on the topic of SMBs, will moderate the discussion and share insights from his experience.
Our Dreaming Discussion creates a unique opportunity for SMBs to candidly discuss and brainstorm opportunities to simplify the way work is done. Specifically, we’re going to discuss the growing trend toward mobile workforces and the challenges and opportunities that come with it, especially the importance of securing devices and making sure employees have the right tools to work away from the home office. We’re also going to discuss the pain points of administrative workflows and how to manage invoicing, documents and more. And lastly we will focus on how to get the most out of technology investments, and how it’s critical to invest wisely in a product or service that will keep up with business demands and deliver accordingly.
It’s going to be a terrific discussion and I look forward to sharing the ideas discussed. Look out for a video series here on this blog in the days and weeks after the event, and you can also follow (and get involved in) the event in real time on Twitter. Simply follow @XeroxOffice and monitor the official #XeroxSMBDD hashtag prior to, during and after the event.
Stayed tuned, only six days until the dreaming begins!